Cable & Wireless internal brand launch

cable and wireless

Client:

Cable & Wireless

Agency:

TBA

Project:

Internal global brand launch

Challenge:

Build confidence and behavioural change in an organisation undergoing rapid and difficult change.

Solution:

Positioned as 'The Way Ahead', each event included a set of highly intensive, interactive workshops that engaged small groups with four topics - consumers, customers, the business and values.

Results:

In addition to the UK roadshow, events in New York, Washington, Dublin, Paris, Munich, Bangalore, Mumbai, Singapore, and Hong Kong touched a total of around 5,000 staff, preparing them all for the next stage in the organisations' evolution.