COI at 60

COI at 60

Client:

COI

Agency:

COI

Project:

COI at 60 exhibition

Challenge:

Research, write and select content for an exhibition to celebrate 60 years of outstanding public service campaigns

Solution:

Intensive research and selection, structuring the experience around themed decades; featuring social history, and iconic campaigns - from posters to digital media and an authoritative compilation of films.

Results:

COI at 60, designed by Shelton Fleming, was held at the COI. It generated employee pride and successfully positioned COI to Government as its centre of excellence for marketing communications.

Postscript:

Sadly, following a change of Government, this unique organisation was abolished!