- what is it?
There are several definitions of 'communication design'involving many disciplines. As far as core skills go, I start from the position of a writer not a graphic designer. The definition that best describes what I do is:
Measurement & evaluation
"Half of my advertising is wasted, and the trouble is, I don't know which half." - Lord Leverhulme
Pitch writing and presentation
'Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.' - Leo Burnett
"Somewhere, something incredible is waiting to be known." - Dr Carl Sagan
'If time is taken to involve affected and interested parties (stakeholders), the plan will become their plan, implementation will be accelerated, and the potential for future conflict and disagreement will be reduced.' — Dr Shirley McCune
Scriptwriting and copywriting
'Poetry: the best words in the right order' - Samuel Taylor Coleridge
Creative concept development
'Sometimes imagination pounces; mostly it sleeps soundly in the corner, purring.' - Terri Guillemets
'If we knew what we were doing, it would not be called research, would it?' - Albert Einstein.
'I have no special talents. I am only passionately curious.' - Albert Einstein